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Why personalization is not a question of technology

On the use of digital marketing suites

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Blog

Services and emotions, not appliances

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Why is digitalization particularly difficult for German companies? What role do new technologies play in the customer journey? And what can companies learn from rebels?

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Influencer Marketing 2018

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Influencer marketing began life as a secret weapon. Then it became a trend and even a hype, and was perceived as such by some marketing companies. But what about now?

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Intelligent website personalization

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Personalized search results on Google, a customized Newsfeed on Facebook - people are used to web content being fine-tuned to reflect their desires and interests, and they also expect this

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Gold at iF DESIGN AWARD

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UDG United Digital Group received a gold award at the iF DESIGN AWARD competition for the campaign it produced for Porsche titled "The exceptional. 911 Turbo S Exclusive Series."

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The world is digital. Interactions between consumers and brands have to be authentic, part of a dialogue, interconnected and take place in real time.
This type of brand management surmounts the boundaries between different channels of communication, services and products.

To meet these changes and to secure our position for the future, a new type of agency is needed.

Services

The services offered by the UDG United Digital Group

The world is digital. As one of the largest agencies in Germany we combine the expertise of three different agency models into one unique service portfolio.

 


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Strategy, Consulting & Change

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Data, Reporting & Insights

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Campaigns, Content & Social

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Sites, Portals & Applications

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Media & Performance Marketing

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Learning & Development

UDG United Digital Group GmbH
Große Elbstraße 279 – 279a
22767 Hamburg, Germany

T +49 40 45 06 99 30
F +49 40 45 06 99 313
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