UDG Digital Readiness Study 2017

Missing: digital visions

Ok Google!

How intelligent personal assistants are revolutionising
the digital world



Try a Mattress and get a Free Pillow

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TEMPUR, a mattress partner of Dreams, runs an annual challenge offering a free TEMPUR travel pillow to customers if they go in to a partner store and try out a


Influencer marketing for HUAWEI

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One of the tools that the smartphone manufacturer HUAWEI uses for communications for its flagship P10 smartphone in Germany is influencer marketing.


Experience without borders

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In order to provide a successful user experience, companies have to face up to two challenges: People use a multitude of devices – and they also use classic media such


Missing: digital visions

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There is a lot of talk about digitalization and its impacts, but what is the situation actually like at companies? The UDG Digital Readiness Study looked into this for the


The world is digital. Interactions between consumers and brands have to be authentic, part of a dialogue, interconnected and take place in real time.
This type of brand management surmounts the boundaries between different channels of communication, services and products.

To meet these changes and to secure our position for the future, a new type of agency is needed.


The services offered by the UDG United Digital Group

The world is digital. As one of the largest agencies in Germany we combine the expertise of three different agency models into one unique service portfolio.



Strategy, Consulting & Change


Data, Reporting & Insights


Campaigns, Content & Social


Sites, Portals & Applications


Media & Performance Marketing


Learning & Development

UDG United Digital Group GmbH
Große Elbstraße 279 – 279a
22767 Hamburg, Germany

T +49 40 45 06 99 30
F +49 40 45 06 99 313
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