Why is digitalization particularly difficult for German companies? What role do new technologies play in the customer journey? And what can companies learn from rebels?More
Influencer marketing began life as a secret weapon. Then it became a trend and even a hype, and was perceived as such by some marketing companies. But what about now?More
Personalized search results on Google, a customized Newsfeed on Facebook - people are used to web content being fine-tuned to reflect their desires and interests, and they also expect thisMore
The world is digital. Interactions between consumers and brands have to be authentic, part of a dialogue, interconnected and take place in real time.
This type of brand management surmounts the boundaries between different channels of communication, services and products.
To meet these changes and to secure our position for the future, a new type of agency is needed.
The services offered by the UDG United Digital Group
The world is digital. As one of the largest agencies in Germany we combine the expertise of three different agency models into one unique service portfolio.