The UDG Diary

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Viewing returns as an opportunity

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6 November 2017 | | No Comments

Returns have a bad image among retailers: ultimately, they’re a margin killer. But the opportunities they present for customer retention are often neglected.

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Try a Mattress and get a Free Pillow

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24 October 2017 | | No Comments

TEMPUR, a mattress partner of Dreams, runs an annual challenge offering a free TEMPUR travel pillow to customers if they go in to a partner store and try out a TEMPUR mattress. To promote this offer, UDG United Digital Group partnered with Money Saving Expert and the results were exceptional.

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Janina Uhse bei der Photocademy Food

Influencer marketing for HUAWEI

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13 October 2017 | | No Comments

One of the tools that the smartphone manufacturer HUAWEI uses for communications for its flagship P10 smartphone in Germany is influencer marketing.

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Experience without borders

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27 September 2017 | | No Comments

In order to provide a successful user experience, companies have to face up to two challenges: People use a multitude of devices – and they also use classic media such as the TV at the same time.

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Missing: digital visions

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8 September 2017 | | No Comments

There is a lot of talk about digitalization and its impacts, but what is the situation actually like at companies? The UDG Digital Readiness Study looked into this for the first time.

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Ok Google!

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18 May 2017 | | No Comments

Until now, the technology of speech recognition has been in its infancy. In the future, however, it will present us with a whole new world of possibilities.

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Lost in digital Transformation

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13 April 2017 | | No Comments

Digital is en vogue. Almost every company has already launched digital initiatives that are aimed at preparing for the digital future. And since this is new territory for many companies, they are agile – as would be expected – having started many test and learning projects simultaneously. Today, however, it seems as if this pragmatic approach has taken on a life of its own: many German companies find themselves “Lost in Transformation”.

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That's what the party looks like

Vote for us!

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7 March 2017 | | No Comments

UDG United Digital Group is nominated at this year’s Performance Marketing Awards. Please support us by giving us your vote.

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Google Customer Match Boosting Campaign Performance

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17 January 2017 | | No Comments

Google Customer Match allows advertisers to target their own customers when they are searching online. The results are highlighted in a case study with Wolford and the UDG United Digital Group.

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Work@UDG: Rebecca Mangaroo

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20 June 2016 | | No Comments

Rebecca Mangaroo knows Affiliate Marketing from scratch. The 26 year old is Team Lead at the London office of UDG United Digital Group.

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