Google Customer Match allows advertisers to target their own customers when they are searching online. The results are highlighted in a case study with Wolford and the UDG United Digital Group.
The UDG Diary
For the performance marketing industry, attribution has long been a widely discussed topic viewed with great importance. Customer journey analysis gives valuable insights into dependencies and cross-contribution of all marketing activities used.
The 2015 Performance Marketing Awards returns for its 8th consecutive year Read More
The Big Affiliate Marketing Handbook has been released and published for 2014 by the IAB Affiliate Marketing Council and is available in physical or downloadable format. Read More