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We Help You Achieve Digital Accessibility

Accessibility Benefits Everyone

Digital accessibility ensures that people with disabilities or impairments can easily understand, perceive, control, and interact with digital products.

An accessible product not only assists those with permanent disabilities but also temporarily impaired users and older individuals with mobility and sensory limitations.

The Barrier-Free Strengthening Act (BFSGV, Barrierefreiheitsstärkungsgesetz), which will become mandatory for many companies on June 28, 2025, makes this an urgent issue.

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Benefits for Your Company

Inclusion
When your products or services are accessible to people with disabilities, you promote inclusion and strengthen your company’s image.


Access New Markets
Digital accessibility allows you to reach more people who would otherwise be excluded, thereby increasing your market share.


Legal Compliance
Avoid fines and legal consequences by complying with the Barrier-Free Strengthening Act.

Improved User Experience
Accessible products offer a better user experience for everyone, regardless of whether they have special needs.


Better SEO Performance
Accessible websites can be favored by search engines, increasing your visibility and generating more organic traffic.

Companies should act now, as there is often much to be done to adapt their products and services to the upcoming Barrier-Free Strengthening Act by the end of June 2025. It is equally important to build internal structures that ensure long-term accessibility. It's like juggling; if you only throw the balls up once, they will fall back down.

How We Can Support You

Audit

We assess your product for accessibility (e.g., contrast and keyboard navigation) according to WCAG standards. The process includes a kickoff, analysis, result documentation, and a personal presentation with recommendations.

User Testing

We observe and interview people with disabilities as they use your website. Issues are identified, documented, and discussed. The process includes test preparation, execution, evaluation, and review of results.

Training

In our accessibility training, we teach your team the fundamentals of digital accessibility. You will learn why accessibility is important, for whom it matters, which assistive technologies are used, how to design accessible digital products, and how to integrate accessibility into your processes.

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Frequently Asked Questions

What guidelines must companies follow?
In Germany, private companies must comply with EN 301549. Public institutions must adhere to the requirements of BITV 2.0.

What needs to be made accessible?
Among other things, the entire online trade for consumers must be accessible. This can include websites, apps, and even documents like PDFs or emails.

What is the European Accessibility Act?
The European Accessibility Act is a directive from the European Parliament and Council regarding accessibility requirements for products and services. It obligates member states to ensure that the entire online trade for consumers is accessible. In Germany, it is enforced through the Barrier-Free Strengthening Act.

What are the costs and time required to make a product accessible?
This depends on what needs to be improved in your digital product and to what extent. An audit is the best way to find out. At the same time, it is important to equip your team to implement the optimizations as quickly as possible.

Why PIA UDG?

As experts in digital accessibility, we can provide you with consultation, audits, and user testing.

With our experience in the User Experience field, we can offer you comprehensive advice.

Our experienced developers can advise or support you in the implementation.

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PIA UDG Supports Accessibility Report 2024

Together with Aktion Mensch and Google, and in collaboration with the Pfennigparade Foundation and the consulting agency BITV-Consult, we tested the accessibility of the most visited online shops in Germany. The study shows that not all online retailers fully meet the Web Content Accessibility Guidelines (WCAG).

Accessibility Report Blog Post

Some of the Clients We Have Advised on Digital Accessibility