PROFESSIONAL AND DATA-DRIVEN – FROM USABILITY TO JOY OF USE

User and Customer Experience Consulting

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Aligning Customer Needs, Experiences, and Satisfaction

User Experience (UX) and Customer Experience (CX) are often mentioned together. It’s no surprise, as holistic positive customer experiences with a brand can only be achieved with a good UX.

Is the website easy to navigate? Does the content convince? Is the website enjoyable and does it meet the target audience's needs? And most importantly, how is the brand perceived throughout the entire customer journey?

As a Customer Experience agency, PIA UDG helps you find answers to these questions – and creates solutions for holistic positive experiences.

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Improve Customer Experience: Your Benefits

01. Happier Users 
Customer satisfaction grows when positive customer experiences exceed expectations and are consistent across all touchpoints.


02. Better Conversion Rates 
Improving conversion rates maximizes the value of each customer interaction and increases your e-commerce revenue.


03. Better Lead Generation
Lead generation strengthens customer loyalty and helps marketing by targeting potential prospects and fostering long-term relationships.

04. Increased Interaction 
Accessible web offerings with good UX across all touchpoints drive higher traffic and boost customer satisfaction and conversion rates.


05. Improved SEO
An optimized UX leads to better SEO, as user-friendly websites are visited longer, improving search engine rankings.


06. Reduced Support Effort 
Meeting expectations across all touchpoints leads to fewer support inquiries, reducing your staffing costs.

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Even a single negative experience can drastically reduce referral rates. At the same time, a positive experience can make the difference between a one-time purchase and a long-term customer relationship. Satisfied customers are more likely to return, recommend the product, and contribute to the long-term success of a company.

Our UX-Check Offer: Approach, Insights, and Solutions 

Our established PIA UDG UX-Check format has been known across the industry for years and is featured as an expert series on Werben & Verkaufen (W&V, one of the most relevant trade magazines for the communications and media industry) in the “UX & UI” category.

01

Creating a Foundation 
Together, we clarify which target groups we focus on and their individual needs. Based on this, we formulate use cases that are examined by our UX experts.

02

Applying Methods
Our UX experts assess how well your website meets the users' goals and tasks. Additionally, your product is holistically evaluated according to dialogue design principles to ensure that important design and interaction rules are followed.

03

Analyze & Prioritize
We evaluate the results and rank them by priority: from the highest priority to optimizations that are more cosmetic in nature

04

Concrete Recommendations
Based on this prioritization, our UX experts provide clear and actionable recommendations. In many cases, these are illustrated with visualizations. We present the recommendations to you and discuss them together.

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Digital Marketing & Sales Transformation: CX Strategy and Implementation from a Single Source

Quick Feedback 

With our UX check, you receive valuable insights within a few days to optimize customer satisfaction at your digital touchpoints – no matter the project phase.


Concrete Recommendations 

We provide you with a prioritized results list, supported by specific action recommendations and visual examples.


Tailored Focus 

The UX review can be customized to your specific questions and use cases.