Digital Performance and Solutions

Our colleagues develop strategies to digitalise brands
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Media planning and performance marketing

Performance marketing needs to be measurable and transparent to the customer. Our creative and innovative solutions achieve maximum visibility and reach, and get conversations started for our customers. As channel-independent specialists, we take into consideration all digital touchpoints here. At the same time, we are also in a position to guarantee maximum depth of knowledge in every single discipline.

We record the effect of every trend quickly and accurately so that we can assess the impact on our customers’ operations. We can derive specific measures from many trends. As such, the digital world’s platforms and formats are continuing to grow further apart, which makes it necessary to address specific target groups in different ways. In order to do this effectively, we observe the entire customer journey. Our focus here is mainly on linking individual measures and their impact on KPIs such as the cost-revenue ratio and the effectiveness of the advertising (ROAS).

„As UDG, we actively make our customers aware of new trends and discuss with them the challenges and benefits of this for their business.“


01

Media planning and performance marketing

Performance marketing needs to be measurable and transparent to the customer. Our creative and innovative solutions achieve maximum visibility and reach, and get conversations started for our customers. As channel-independent specialists, we take into consideration all digital touchpoints here. At the same time, we are also in a position to guarantee maximum depth of knowledge in every single discipline.

We record the effect of every trend quickly and accurately so that we can assess the impact on our customers’ operations. We can derive specific measures from many trends. As such, the digital world’s platforms and formats are continuing to grow further apart, which makes it necessary to address specific target groups in different ways. In order to do this effectively, we observe the entire customer journey. Our focus here is mainly on linking individual measures and their impact on KPIs such as the cost-revenue ratio and the effectiveness of the advertising (ROAS).

„A successful data project depends on many factors. In order for this to permeate through to every level for our customers, presentation is key and our performance is paramount. We plan to have more live demos and fewer buzzwords to prove that established expertise forms the basis of our actions.“


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Many aspects must be considered, for example data privacy, which enables the data to be released for use; the compatibility of the solution with other pre-existing solutions; IT security regarding implementation issues; and the marketing team accepting new tools. So it is vital that all stakeholders are on board from the very beginning and that we are brutally honest about the feasibility of the solution. As a result, we take a minimalistic approach to our presentation material, narrowing it down to the key facts. We also run through a number of live demos so that the customer understands what is actually behind the tool providers’ marketing buzzwords.

We use agile methods for the implementation so that we can constantly coordinate with one another.

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Contact

Eva Schneider
Human Relations Manager Recruiting

T +49 6131 57609 – 6600
E-mail us