UDG is your solution partner for professional e-commerce
Shopware - The leading open commerce platform for your success.

Full service for your scalable growth: As a certified Shopware Solution Partner, we provide comprehensive solutions to ensure the success of your e-commerce. Whether in B2B, B2C, D2C, or a hybrid mix, we focus on mapping your business processes into a secure and high-performance system solution. You can choose versatile between a self-hosted environment or a cloud version.
With Shopware, we unleash the digital potential of your e-commerce projects together.
Long-term growth through scalable solutions
Shopware is perfectly tailored to the complex needs of SMEs and larger organizations. Its modular software solutions cover all standard e-commerce requirements and are enhanced by customized solutions for sales. Shopware stands out for its exceptional integration capabilities with your existing business processes. The cloud-based system architecture serves as the core of your online store, offering scalability and readiness for long-term growth: as your success grows, the system and its capabilities grow with it.

Your Benefits with Shopware

Shopware has been recognized as a "Visionary" in the Gartner® for Magic Quadrant™ for Digital Commerce 2023 for the fourth consecutive year—and for good reason. Its efficient standard solutions for everyday business processes help reduce time-to-market, which in turn shortens project timelines and lowers costs. Alongside a broad range of features, Shopware delivers cutting-edge frontend technologies designed to create an engaging and effective customer experience. Standard offerings include an API-first and headless approach, as well as responsive premium support with a dedicated point of contact. Below are some additional advantages of Shopware that we’d like to highlight for you:
1. Advanced Search
Nearly 80% of online shoppers rely on search functionality to find their desired products. With Advanced Search, Shopware provides intelligent features that make searches more efficient, ensuring customers quickly find what they’re looking for. It’s highly configurable and consistently delivers strong performance for an exceptional search experience.
2. B2B Suite
Shopware’s modern and well-designed B2B functionalities allow you efficiently map your organization and business processes with flexibility. The suite includes rights and roles management, complemented by sales tools like digital quick-order functionality for field staff. Additionally, the B2B Suite simplifies and speeds up order management processes, driving sustainable cost reductions and operational efficiency.
3. Seamless Integration
Shopware integrates seamlessly into your existing business processes and system landscapes. Whether connecting your accounting software or inventory management systems, Shopware supports not only your online store but also accelerates the broader digital transformation of your business.
4. Shopware AI Copilot
When it comes to innovation Shopware is continuously developing according to market requirements. The “Shopware AI Copilot” offers powerful features such as AI-generated content for the integrated CMS, the AI data export assistant, automatic customer classification, image keyword support, evaluation of product ratings and automatic translations, personalized checkout messages as well as AI-generated product properties and descriptions.
UDG: Why we are your Shopware partner
PIA UDG supports you as a strategic partner and digital agency with extensive experience in the Shopware ecosystem. We align your branding with the shopping experience to create a positive brand experience. Our holistic approach includes providing expert consulting and developing digital strategies, designs, and content throughout the entire customer journey, all while optimizing your conversion rate through data-driven insights. We also offer solutions for system implementations and integrations—such as our successful deployments of CMS/DXP systems (like TYPO3) in combination with Shopware.
Consulting & Strategy
We ask the right questions to build a solid foundation for you with a smart concept and a digital strategy.
UX & UI Design
We create a user-friendly and positive customer experience throughout the entire customer journey of your online store.
IT & Development
We develop custom solutions from frontend to backend and assist you with the implementation of existing system landscapes.
Content Management & Creation
We manage and create content that conveys your brand's message in a target-specific and unique way.
Agile teams from the areas of development, UX, UI, consulting, project management, and content come together to form a team that works collaboratively across the entire value chain to ensure the long-term success of your e-commerce. From the initial stages to go-live, we act customer-centric, placing your needs at the core of our value creation, and we believe in building long-term customer relationships.
In short: We are your qualified Shopware Solution Partner for successful e-commerce.
