User Experience


Laptop with notebook and water glass
Author: Tanja Gabler | Montag, 12. März 2018
Category: User Experience

UDG receives awards for its work for Porsche

UDG United Digital Group received a gold award in the Communication category at the iF DESIGN AWARD competition on Friday for the campaign it produced for Porsche titled “The exceptional. 911 Turbo S Exclusive Series".

The highly limited 911 Turbo S Exclusive Series from Porsche Exclusive Manufaktur is exceptional in every way. With just 500 such vehicles being manufactured, only a handful of people will ever experience them on the road. This makes the opportunity to nonetheless discover the sports car live from anywhere in the world just that much more incredible.

The heart of the campaign consisted of a unique livestream that could be viewed in June/July 2017. Giving commands via the internet, one user at a time was able to guide two industrial robots with cameras in order to personally discover this special sports car staged at the Porsche Museum in Stuttgart-Zuffenhausen from any angle they wanted and share these images live with other enthusiasts around the world. Apart from the complete maneuverability of the industrial robots freely about the space, it was also the first time that the robots, which in their normal working environment repeat certain movements in an automated manner by way of regulated tracks, could be controlled remotely via the internet.