Our colleagues develop strategies to digitalise brands

PIA UDG – the transformation partner for more customer centricity.

At PIA UDG, we develop a fully integrated digital customer experience for international enterprises and market-leading SMEs. We take a holistic approach, so we often become long-term partners with our customers. More than a short-term project business, we believe in comprehensive collaboration tailored precisely to our customers’ needs. As our customers also think in the long term, they appreciate this kind of strategic take as the individual process steps end up working together seamlessly. We are a major international player covering a wide range of topics, yet the customer is always our company’s focus. We analyse our customers’ market and customers and apply this information to all key marketing pillars: product, sales and communication. We are there throughout the entire process and our collaboration fully focuses on our customers’ challenges. We harness our employees’ expertise in all key areas of digitalisation to help us individually simulate the integrated corporate processes with our customers and thus develop and implement efficient tailored solutions. PIA UDG is already playing its part in many companies currently working towards complete customer centricity and establishing digital leadership. Our list of satisfied customers is long and includes automotive customers, technology groups and international fashion and lifestyle brands.

Our method: TRACK. THINK. MAKE.

We believe that the power of change is an opportunity. We are a genuine partner for your digital transformation, every step of the way. Marketing is in our DNA, but we also offer IT solutions, project and change management, outsourcing for IT services (e.g. hosting) and business intelligence solutions. We apply our established TRACK. THINK. MAKE. method to all our projects.

Creating a fact base based on the company’s situation, the market and customer needs

Developing visions and devising strategies to establish spheres of activity and specific measures

Plan of action with KPIs and milestones to ensure implementation and measure performance

Joining forces to tackle challenges.

Our customers decide on our role. We can define and implement quick, tactical one-off measures or manage major complex projects. Yet we much prefer long-term collaboration in our role as change manager and partner working with and for our customers. This begins with a clear understanding of the initial situation, defining the goals to be achieved and working on a punchy digital strategy. This is followed by measures to quickly and professionally digitalise the company. One of our strengths here is our guidance through the internal changes in culture that have triggered digital transformation and make it necessary. We work in joint project teams to seek solutions that give familiar routines a digital upgrade. We also help our customers to set up digital teams or entire units and act as a growth partner in joint innovation projects. We can draw on an excellent network of strategic partners here. Our staff are our biggest strength in all these projects. More than 700 specialists in all digital fields will help make your digital transformation a success. Ultimately, we all want to flourish in a future that is becoming increasingly digital and challenging us in a multitude of ways.

Our service portfolio at a glance

Technology Strategy & Digital Solutions

Technology Strategy & Digital Solutions

  • Technology Strategy
  • IT Architecture & Security
  • Frontend and Backend Development inkl. Content Management Systems, Product Information Management, Digital Asset Management, Commerce Platforms, Portals, Intranets, Apps
  • Data Center Services
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User Experience, Campaigns, Content, Creative & Design

User Experience, Campaigns, Content, Creative & Design

  • Strategic Planning
  • Persona-Development
  • Customer Journeys
  • User Experience Analysis
  • Campaign Development & Management
  • Channel Planning
  • Content Production & Management
  • Social Media Marketing
  • Content Marketing
  • E-Mail Marketing
  • Usability Testing
  • Prototyping
  • Personalization
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Digital Performance and Solutions

Digital Performance & Solutions

  • SEO
  • SEA
  • Media
  • Display
  • Social Media Advertising
  • Amazon Services
  • Lead Generation
  • Affiliate Marketing
  • Client Segmentation
  • Data Analytics & Insights
  • Marketing Controlling & Reporting
  • Dashboard Development
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Icon Media Planning


  • Digital Transformation Strategies
  • Portfolio & Innovation Strategies
  • Digital Touchpoint Strategies in Marketing, Sales & Service
  • Project Management, PMO, Agile Methodologies

Conversion Rate Optimization (CRO)

  • Consulting & Business KPI-Framework
  • Digital Touchpoint Analysis
  • Customer Experience & Revenue Optimization
  • Testing Concept & Monitoring
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