Blog Archives - UDG United Digital Group - For smart brands in a digital world.

Ein Foto aus dem Leben eines Influencers - ein Klischee? (Foto: Artie Medvedev/shutterstock)

Influencer Marketing 2018

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17 April 2018 | | No Comments

Influencer marketing began life as a secret weapon. Then it became a trend and even a hype, and was perceived as such by some marketing companies. But what about now?

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Intelligent website personalization

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10 April 2018 | | No Comments

Personalized search results on Google, a customized Newsfeed on Facebook – people are used to web content being fine-tuned to reflect their desires and interests, and they also expect this from the brands that they interact with.

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Photography – www.tomziora.comPostproduction – www.wagnerchic.com

Gold at iF DESIGN AWARD

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12 March 2018 | | No Comments

UDG United Digital Group received a gold award at the iF DESIGN AWARD competition for the campaign it produced for Porsche titled “The exceptional. 911 Turbo S Exclusive Series.”

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A new attitude for performance marketing

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22 February 2018 | | No Comments

Performance marketing is seen as an effective tool for generating sales, but not for much else. It’s time to look at it differently.

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How the digital assistant market is developing

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9 February 2018 | | No Comments

The digital assistant market is going down the same development path as mobile operating systems. Out of an array of providers, only two competitors – iOS and Android – managed to sustain their position and dominate that market.

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Brand Experience + Trust Monitor 2017

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22 January 2018 | | No Comments

Which brands do the Germans trust? The “Brand Experience + Trust Monitor 2017” conducted by Sasserath Munzinger Plus and UDG United Digital Group examines that question.

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SEO for Amazon

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3 January 2018 | | No Comments

Good rankings are the key to success on Amazon. This is because people only buy products they can see.

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Porsche #GTSroadtrip to Sicily

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11 December 2017 | | No Comments

Four people who don’t know each other yet travel through Sicily for five days in the Porsche 718 GTS. The only condition: They have to document their journey exclusively on social media.

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Why personalization is not a question of technology

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7 December 2017 | | No Comments

Personalization – isn’t that technology’s job? Unfortunately, expectations like this are misconceptions.

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How ZEISS plans to use chatbots

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30 November 2017 | | No Comments

Many are calling chatbots the next big thing in customer communication. Digital Communications Consultant Uwe Grunewald explains how the tech company ZEISS is facing up to the challenge.

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