Blog Archives - UDG United Digital Group - For smart brands in a digital world.

(Foto: Gustavo Frazao/shutterstock)

Lost in digital Transformation

Author |
13 April 2017 | | No Comments

Digital is en vogue. Almost every company has already launched digital initiatives that are aimed at preparing for the digital future. And since this is new territory for many companies, they are agile – as would be expected – having started many test and learning projects simultaneously. Today, however, it seems as if this pragmatic approach has taken on a life of its own: many German companies find themselves “Lost in Transformation”.

Read More