Blog Archives - UDG United Digital Group - For smart brands in a digital world.

(Foto: everything possible/shutterstock)

A new attitude for performance marketing

Author | Please turn on Javascript
22 February 2018 | | No Comments

Performance marketing is seen as an effective tool for generating sales, but not for much else. It’s time to look at it differently.

Read More
(Foto: Andrea Arena/unsplash.com)

How the digital assistant market is developing

Author | Please turn on Javascript
9 February 2018 | | No Comments

The digital assistant market is going down the same development path as mobile operating systems. Out of an array of providers, only two competitors – iOS and Android – managed to sustain their position and dominate that market.

Read More
(Photo: Vaniato/shutterstock.com)

Brand Experience + Trust Monitor 2017

Author | Please turn on Javascript
22 January 2018 | | No Comments

Which brands do the Germans trust? The “Brand Experience + Trust Monitor 2017” conducted by Sasserath Munzinger Plus and UDG United Digital Group examines that question.

Read More
(Foto: Hadrian/shutterstock)

SEO for Amazon

Author | Please turn on Javascript
3 January 2018 | | No Comments

Good rankings are the key to success on Amazon. This is because people only buy products they can see.

Read More
Porsche Blogbeitrag Titelbild

Porsche #GTSroadtrip to Sicily

Author | Please turn on Javascript
11 December 2017 | | No Comments

Four people who don’t know each other yet travel through Sicily for five days in the Porsche 718 GTS. The only condition: They have to document their journey exclusively on social media.

Read More
(Foto: oneinchpunch/shutterstock.com)

Why personalization is not a question of technology

Author | Please turn on Javascript
7 December 2017 | | No Comments

Personalization – isn’t that technology’s job? Unfortunately, expectations like this are misconceptions.

Read More
(Foto: sdecoret/shutterstock.com)

How ZEISS plans to use chatbots

Author | Please turn on Javascript
30 November 2017 | | No Comments

Many are calling chatbots the next big thing in customer communication. Digital Communications Consultant Uwe Grunewald explains how the tech company ZEISS is facing up to the challenge.

Read More
(Foto: Makistock/shutterstock)

Viewing returns as an opportunity

Author | Please turn on Javascript
6 November 2017 | | No Comments

Returns have a bad image among retailers: ultimately, they’re a margin killer. But the opportunities they present for customer retention are often neglected.

Read More
Bildschirmfoto 2017-10-19 um 14.33.53

Try a Mattress and get a Free Pillow

Author | Please turn on Javascript
24 October 2017 | | No Comments

TEMPUR, a mattress partner of Dreams, runs an annual challenge offering a free TEMPUR travel pillow to customers if they go in to a partner store and try out a TEMPUR mattress. To promote this offer, UDG United Digital Group partnered with Money Saving Expert and the results were exceptional.

Read More
Janina Uhse bei der Photocademy Food

Influencer marketing for HUAWEI

Author | Please turn on Javascript
13 October 2017 | | No Comments

One of the tools that the smartphone manufacturer HUAWEI uses for communications for its flagship P10 smartphone in Germany is influencer marketing.

Read More