Blog Archives - UDG United Digital Group - For smart brands in a digital world.
Digital is en vogue. Almost every company has already launched digital initiatives that are aimed at preparing for the digital future. And since this is new territory for many companies, they are agile – as would be expected – having started many test and learning projects simultaneously. Today, however, it seems as if this pragmatic approach has taken on a life of its own: many German companies find themselves “Lost in Transformation”.
Google Customer Match allows advertisers to target their own customers when they are searching online. The results are highlighted in a case study with Wolford and the UDG United Digital Group.
For the performance marketing industry, attribution has long been a widely discussed topic viewed with great importance. Customer journey analysis gives valuable insights into dependencies and cross-contribution of all marketing activities used.