Services.

Welcome to the digital age.

 

The world is becoming digital. As one of the largest agencies in Germany, we combine the expertise of three different agency models into one unique service portfolio. From advising on strategy and creative touchpoints to implementing these with technological excellence, in cooperation with other agencies or as a full-service provider.


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Data & Analysis

 

A good programme shouldn’t be an end in itself, but should simultaneously fulfil the goals of users and the company. We recognise these goals, analyse the performance of existing programmes and compile recommendations for optimisation or redesign; for professional performance that works on more than mere instinct and with measurable success.

 

Subservices

 

  • CUSTOMER JOURNEY TRACKING
  • SOCIAL MEDIA MONITORING
  • Audits & DUE DILIGENCE
  • A/B Testing
  • ANALYTICS & RESEARCH
  • Usability Testing
  • Reporting Dashboards


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Consulting

 

Digital innovation provides opportunities for new business models and processes. It also determines the tempo of evolution for a company, especially when that company wants to keep ahead of its competitors. We help our customers to gain and extend an advantage – through the development of tailor-made digital strategies, customer services, business models and processes. Remaining competitive requires a company to think digitally. That is why we always seek to support our customers in managing change necessary and becoming a digitally thinking and acting company.

 

Subservices

 

  • DIGITAL STRATEGY
  • BUSINESS MODELLING
  • CUSTOMER INTELLIGENCE
  • CROSS CHANNEL MANAGEMENT
  • E-CARE STRATEGY
  • E-COMMERCE STRATEGY
  • CHANGE MANAGEMENT


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Branding

 

Traditional advertising channels play a more and more minor role in brand communication. Customers decide when and where they make contact with brands. Those brands that are able offer their customers personalised, pertinent experiences can win them as purchasers and brand ambassadors. That’s why we develop traditional, one-dimensional brands into multi-faceted brand personalities that are fit for the future and provide tailored, personal responses to customers. And we create coherent brand experiences that speak with customers and not just to them.

 

Subservices

 

  • DIGITAL BRAND STRATEGY
  • DIGITAL CORPORATE DESIGN
  • CUSTOMER EXPERIENCE DESIGN
  • USER EXPERIENCE DESIGN
  • SERVICE DESIGN
  • BRANDED CONTENT
  • CAMPAIGNS (ATL, BTL)


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Performance Marketing

 

The pressure for digital innovation is increasing. Customers come into contact with brands through ever new and diverse touchpoints. The use and administration of these touchpoints presents a significant challenge for companies. We analyse existing advertising channels for their role, significance and performance in winning new customers. And we optimise conversion through creative advertising via optimised and new channels.

 

Subservices

 

  • Conversion Optimization
  • Search Engine Marketing
  • Search Engine Optimization
  • PERFORMANCE DISPLAY
  • DYNAMIC RETARGETING
  • AFFILIATE MARKETING
  • SOCIAL MEDIA ADVERTISING


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Media

 

While closely observing the communication targets of our customers, we develop high-performance media concepts that that are in a class of their own! We are a one-stop shop for everything from the planning, creation and technical implementation through to the integrated measurement of performance and continual optimisation. Precisely attuned to target customers, transparently positioned and networked across channels. Exactly how digital media works today.

 

Subservices

 

  • Market Intelligence
  • Crossdigital Planning
  • PREMIUM REACH
  • DISPLAY ADVERTISING
  • PROGRAMMATIC & RTB
  • Media Value Measurement
  • Independent Auditing


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Sites & Portals

 

From analysis through conception, user experience, editing and production to operation and continual optimisation – we develop outstanding digital presences, design outstanding user experiences and ensure that applications fulfil their goals.

 

Subservices

 

  • Corporate Websites
  • INTRANETS & EXTRANETS
  • Online Shops
  • BOOKING ENGINES
  • DIGITAL ASSISTANCE PLATFORMS
  • Mobile Applications
  • DIGITAL POINT OF SALES


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Systems & Technology

 

Whether the best response to the specifics of a project is the development of custom software or the skilled integration and expansion of standard software, we help with development and implementation of the software into the current frontend and backend technologies for one or many devices.

 

Subservices

 

  • CMS, PIM & PORTALS
  • LEARNING MGT. SYSTEMS
  • COMMERCE & SHOP SYSTEMS
  • SOCIAL MEDIA PLATFORMS
  • CRM & E-MAILING SYSTEMS
  • WEB & MOBILE DEVELOPMENT
  • SOFTWARE DEVELOPMENT


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Relations

 

We act as matchmakers, mediators and couples therapists, brand ambassadors and customer whisperers when establishing and upgrading customer-brand relationships. We develop content, communication and social media strategies, and compile and distribute the content via communication channels. For a greater number of satisfied, loyal and profitable customers.

 

Subservices

 

  • SOCIAL MEDIA MARKETING
  • COMMUNITY MANAGEMENT
  • REPUTATION MANAGEMENT
  • CUSTOMER RELATIONSHIP
  • E-Mail Marketing
  • Dialog Marketing
  • Content Creation & Seeding


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Learning & Development

 

No one ever stops learning. And for good reason: good employees are the heart and drive of a successful company. We provide support in the selection, integration and individual development of employees. For greater performance – especially in their contact to customers. Because the costs associated with sales and customer support can be high, we train directly interested parties, customers and users via e-learning as well.

 

Subservices

 

  • Training Strategy
  • E-Learning
  • Blended Learning
  • Face2Face Training
  • TRAINING EVENTS
  • Educational Marketing
  • LMS EVALUATION


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Operations

 

We take care of everything that lets a programme live, grow and thrive for our customers.

 

Subservices

 

  • Content Management
  • PRODUCT DATA MANAGEMENT
  • CONTENT LOCALIZATION
  • SHOP MANAGEMENT
  • GLOBAL ROLL-OUTS
  • GLOBAL SUPPORT
  • Hosting

Katja Albrecht

Contact Business Development

Katja Albrecht

Business Development

 

T +49 171 95 93 001

katja.albrecht@udg.de

UDG United Digital Group GmbH
Große Elbstraße 279
22767 Hamburg, Germany

T +49 40 45 06 99 30
F +49 40 45 06 99 313
info@udg.de